Oliver Bird looks at the role of simulation in planning for growth:
Speak to any group of business analysts or project managers and a great deal of them will tell you that when it comes to managing the plans of a business, Excel is king. Want a 12-month sales forecast? No problem, I’ve got a spreadsheet for that. What about any predictions on the cost of raw materials over the next couple of years? Yes, I’ve got that in a spreadsheet too.
The whole article you can read here.